Stafix Oy, known for its glue-free and low-emission advertising materials, will transfer to management ownership. CEO José Ayala and Sales & Marketing Director Aleksi Rastela have agreed on a management buyout arrangement in cooperation with private equity investor Midinvest.

Midinvest has partnered with Stafix for 15 years, during which the company has grown into an international frontrunner in printed point-of-sale materials. Today, Stafix serves leading brands and major agencies in nearly 20 countries, with exports accounting for more than 90% of revenue.

“On our journey with Stafix, we have gained extensive experience especially in developing industrial production and internationalizing the business. We believe that the arrangement now agreed is the best solution for ensuring business continuity and implementing the strategic shift. We wish José and Aleksi success in the constantly evolving international advertising market,” says Jukka-Pekka Nikula, CEO of Midinvest.

Stafix’s new strategy focuses on growth

Under its new strategy, Stafix Oy will focus on expanding its product range and on long-term investments. The aim is to strengthen the company’s market position and respond even better to customer needs.

“We are grateful to Midinvest for the long-term partnership and support in developing the company. With this strategy update, we decided to renew our product and service offering,” comments José Ayala, CEO of Stafix.

Sales & Marketing Director Aleksi Rastela sees great potential in the market’s transformation. “There is strong demand for new products and solutions. We believe that in the coming years, agility will be key to providing our customers with even better solutions.”

Media contacts:
José Ayala, CEO, Stafix Oy
+358 45 652 5725

Jukka-Pekka Nikula, CEO, Midinvest Management Oy
+358 50 539 9378

About Midinvest
Midinvest Management Oy is a partner-owned fund management company specializing in ownership arrangements and growth financing for small and medium-sized companies. Midinvest acts as an active owner, working closely with its portfolio companies to support their development and growth. Over its history, Midinvest’s funds have invested more than €60 million in over 100 companies. The funds currently have active investments in 16 portfolio companies. www.midinvest.fi