Equity investor Midinvest to support Finnish ski manufacturer PUSU’s growth

The new investor accelerates award-winning sustainable ski manufacturer’s growth and business development

Puuppolan Suksi Oy manufactures premium downhill skis and snowboards. Sustainable technologies and natural materials are heavily focused on the products. This year PUSU has launched a ski in which the traditional carbon and glass fibres have been replaced with climate-positive, pulp based SPINNOVA® fibre. Innovation has already been awarded with the international ISPO Award. Founded in 2016, PUSU’s products can be found from ski resorts and retailers around Finland. Company’s own webshop ships globally. Long-term investment in R&D can be seen – in addition to the awards – also in high customer satisfaction rate.

PUSU has partnered with capital investment company Midinvest Oy which has made a notable investment in the company. Investing mainly locally in Central Finland, Midinvest sees great potential for growth in PUSU’s business.
– PUSU represents forward thinking and true innovations in the competitive field of snowsport equipment. The company is in an interesting position, it has a ready and tested portfolio, reputable brand and scaling production. PUSU’s work emphasises sustainability in a way that can take the whole industry forward. We want to be part of this progress, says Midinvest’s investment director Jarkko Danska.

For PUSU, the investment means accelerating the growth. Production scale-up creates new business and employment opportunities
– We are happy and proud of the partnership with Midinvest. The investment enables investing in growth and personnel, says CEO and founder Jani Ahvenainen.

– Our design, development and production will stay locally in our roots in Central Finland, but our market is the whole world. The new factory that we opened this past summer is the key to ramp up production capacity quickly, Ahvenainen sums.

Further information
CEO, founder Jani Ahvenainen, Puuppolan Suksi Oy, puh. +358 40 832 9111‬‬
Investment Director Jarkko Danska, Midinvest Management Oy, puh. +358 40 531 0093

PUUPPOLAN SUKSI OY is a Finnish sustainable skis manufacturer. With a background in ski touring and freeriding PUSU produces premium woodcore alpine skis and snowboards for demanding conditions. At its workshop in Laukaa, Finland, the company employs four people full-time. Through constant development, strategic partnerships and new material innovations, PUSU aims to become the most sustainable manufacturer in the industry. PUSU home:

MIDINVEST MANAGEMENT OY is a private equity investor that focuses on ownership arrangements and financing growth for small and medium-sized companies. The largest investors in the funds managed by Midinvest are Finnish institutional investors. Midinvest funds currently have 15 target companies.